Copywriting for Websites and Search Engines
Let Bolinas Road Creative handle the writing chores for your website. We have years of experience writing copy with impact. Give us a call when you want to deliver a clear, strong message.
Chris Grover, principal of Bolinas Road Creative, has worked as a technical writer, advertising copywriter and product publicist for more than 25 years. His freelance articles have been published in a variety of magazines from Fine Homebuilding to CD-ROM World. Recently Chris has authored books published by Pogue Press and O'Reilly Media.
Copywriting for Websites
Writing for websites is different than writing books, articles or business reports. Web copy needs to work with photos and other graphics to deliver a strong message. Where possible, messages should be delivered visually to attract the attention of web visitors. Copy should be used to expand on the message, providing details that aren't as easily communicated with graphics.
Copywriting for Search Engine Optimization
The other important job for web copy is to establish keywords used by search engines such as Google. When copy is written properly, it places your website above the competition in Google's lists.
Copywriting for Sales
The most important job for the copy on your website is that it sells your goods or services. At Bolinas Road Creative, we have over 25 years experience selling products through print, broadcast media and on the web. Let our copy sell for you.