Technical Writing
Technical writing is the fine art of explaining all the details of a complex subject in clear, understandable language. At Bolinas Road Creative, we avoid industry-insider jargon, but we don't treat your customers as if they're dummies. We're ready and willing to tackle any technical subject. In the past, we've expressed our technical expertise on topics as diverse as: scientific instruments, architectural design, appliance repair, home remodeling, construction and computer software.
Books by Chris Grover
Chris Grover, owner of Bolinas Road Creative, is the author of several technology books published by Pogue Press and O'Reilly Media. The subjects of these books include: digital photography, video editing, 3D design, Microsoft Word, Adobe Flash CS4 and ActionScript programming.
Web Copywriting
Writing for websites is different than writing books, articles or business reports. Web copy needs to work with photos and other graphics to deliver a strong message. Where possible, messages should be delivered visually to attract the attention of web visitors. Copy should be used to expand on the message, providing details that aren't as easily communicated with graphics.
Website Review for Content and Search Engine Optimization
The other important job for web copy is to establish keywords used by search engines such as Google. When copy is written properly, it places your website above the competition in Google's lists.